Written by Elizabeth
on 18 May 2023
Welcome to the future of PSA solutions – the era of Certinia! We announce with great excitement that FinancialForce has officially rebranded as Certinia, refreshing its commitment to shaping the future of services businesses with its integrated suite of products. Join us on this adventure towards success as FinancialForce boldly makes its transformation into Certinia!
With Professional Services Automation (PSA), Customer Success, Services CPQ, ERP and FP&A solutions all deployed on one platform, Certinia provides certainty that enables clients to steadily navigate their business operations while continuing their excellence in service delivery and customer experiences.
Introducing the Brand New Look of FinancialForce – Meet Certinia
The company’s fast-paced growth called for an updated brand and name to better represent their widening product range, goals, and aspirations – all driven directly by the company’s most important asset – customers’ feedback. This new branding strategy consists of a complete redesign of FinancialForce’s visual identity, including a new logo, colour scheme, tagline, and messaging. The company has placed a strong focus on updated messaging and has revised their mission statement to inspire current and prospective customers, and to better communicate the core values of their refreshed direction.
The company’s new tagline is succinct: Delivering with Agility, Intelligence, and Certainty
We are confident that this new branding will help to create a sense of trust between Certinia and its growing customer base, while also encouraging prospective customers to explore the possibilities of what its ever-expanding suite of solutions can offer. We know that this new look will help to make Certinia the go-to solution for services businesses looking to make an impact in their industry.
What’s in a name – Certinia
When it comes to business, your name carries a lot of weight. That’s why Certinia is more than just a group of letters strung together. It represents the company’s commitment to transforming services businesses by delivering excellence and driving real growth.
The meaning behind the name Certinia reflects an affirmation to FinancialForce’s customers that the customer experience, financial performance, and the right business outcomes will be just that – certain.
Why the change?
Change is a necessary aspect of growth and progress. In a business environment that is constantly evolving, adapting to market trends and customer expectations is key to success. Founded in 2009 as Force.com, FinancialForce’s services have evolved significantly since then – so much so, that their old name no longer accurately reflects their current company vision. That’s why they’ve chosen a new one that embodies their values of agility, intelligence and certainty: Certinia. The purpose behind this rebranding effort is to ensure that FinancialForce reflects a better-tailored brand image that reflects a refreshed company outlook as an industry leader in the Professional Services solutions field.
How Certinia Differs from FinancialForce
FinancialForce’s messaging has traditionally focused on its core offering as a financial solution, while Certinia’s goal is to embrace a broader range of solutions with a particular focus on services businesses. By rebranding and shifting the focus of its messaging, Certinia will gain greater recognition as an industry leader in the Professional Services Automation (PSA), Customer Success Management (CSM), and ERP/FP&A field of solutions.
What’s Next for Certinia
Certinia is committed to continuing their delivery of exceptional services that exceed expectations. So, customers can rest assured – there will be no changes to products, service, support, or delivery levels. Looking towards the future, we are certain that the it holds great promise for the company’s new direction as a major player in the PS field.
Final Thoughts
Certinia’s rebranding effort is a testament to the company’s commitment to providing exceptional performance, the right business outcomes, and superior customer experience that FinancialForce was known for. And with a new name, tagline, colour scheme and messaging, they are sending out an affirmation that customers can continue to trust in them for delivering it all with agility, intelligence, and certainty.
To see Certinia’s new look for yourself and explore the ever-expanding suite of solutions it has to offer, take a look here!
